01
Analytics architecture
A measurement plan designed around the business questions your team actually asks.
GA4 audits & rebuilds
GTM implementation
Cross-domain journeys
Abdel, your friendly AdTechGuru
Ads are fun.Tracking should be too!
I turn messy pixels, tags, and attribution into clean conversion data your team can trust—and actually understand.
GA4 & GTMServer-side trackingConsent Mode v2
Your tracking health
Looking good!
✓
94.8%
Match quality
0.7%
Lost events
+31%
Revenue found
Signal strengthSuper!
GTM ✓
Meta CAPI ✓
GA4 ✓
✦ Google Tag Manager✦ GA4✦ Meta CAPI✦ Shopify✦ Google Ads✦ Consent Mode✦ HubSpot
What I untangle
Less data drama. More growth clarity.
From the first click to the final sale, I build the measurement layer that makes your marketing numbers line up.
02
Server-side tracking
First-party data pipelines that recover missing signals and improve platform match quality.
Meta CAPI & Google Ads
Server-side GTM
Event deduplication
03
Privacy & consent
Consent-aware tracking that respects user choice without leaving your team in the dark.
Consent Mode v2
CMP configuration
Privacy-first design
PC
Patrick Cason
Raise Financial
“Working with Abdel has been fantastic — he goes above and beyond at every opportunity to help us implement our GTM and internal analytics strategies. Abdel really knows his craft well and has always sought to empower our organization. I highly recommend working with him if you have the chance!”
FM
Florian Magnat
CEO · Marketing Addict
“Abbel knows his stuff. He's very talented and executes tasks properly. I highly recommend him.”
A
Abdulah
CEO · Panda Hub
“I hired Abdel and couldn’t be happier with the results. He was quick, efficient, and incredibly patient throughout the process. The quality of work was on par with what big agencies charge 10x more for, yet he delivered it at a fraction of the price and much faster. Great communication, great value, and overall a smooth experience. Highly recommend working with him.”
AB
Arlinda Bates
VP of Data Analytics · Stringo Media
“Abdel was an invaluable Implementation Specialist for our data team, expertly managing diverse projects for clients of all sizes. He fully embraced his role, providing crucial support to our data strategist and consistently helping us execute our clients' goals with precision. Abdel is a true professional, demonstrating exceptional proficiency with various CRMs, Google Tag Manager, and advanced tracking techniques for digital analysis and advertising. His contributions have directly led to significant successes for our clients, and we highly recommend him.”
AP
Ari Pirutinsky
CEO · Steady Growth
“Abdel is the most knowledgable, passionate, and efficient data/tracking expert I've ever worked with. I reached out initially to help us solve a complex tracking issue we'd been working on for three weeks. We made contact at 5:30 pm, and by 8:00 he figured it out, implemented it, AND walked me through the solution he came up with — all with his pleasant smile. I could not recommend Abdel enough. It's almost sadistic in the way he enjoys working through near-impossible data tracking issues, but that passion is what makes him so great. Abdel has completely removed the anxiety that usually comes along with complicated offline conversion setups. We're more confident in our capabilities and our team is orders of magnitude better because of Abdel.”
Good data.
Happy humans. ●
How we get there
Three steps. Zero mystery.
Find the leaks
I follow every important conversion from click to platform and map what is missing, duplicated, or simply wrong.
Build it right
I implement a clean tracking setup with sensible naming, strong QA, and no mystery boxes.
Make it yours
We validate the numbers together, and I document the system so your team stays empowered.
THE HUMAN BEHIND THE TAGS
I'm Abdel. I make complicated tracking feel simple, useful, and surprisingly painless.
Strategy + implementationDirect expert accessNo agency maze
Why AdTechGuru
Expert work. Human experience.
You work directly with the person designing and implementing your system. Every decision is explained, every change is documented, and every launch is tested against reality.
Ready when you are ✦
Let's make your data behave.
Bring the messy setup, the conflicting dashboards, or the tracking plan that never shipped.