The human behind the tags
Hi, I'm Abdel.
I make tracking make sense.
Based in Toronto, ON, Canada
I help growth teams turn messy pixels, unreliable attribution, and conflicting dashboards into conversion data they can trust.
How I work
Hands-on expertise without the agency maze.
You work directly with me—from diagnosis and architecture through implementation, testing, and documentation. I care about solving the technical problem, explaining the decisions, and leaving your team more capable than before.
GA4, GTM, ad platforms, CRMs, and offline conversions
Server-side tracking and consent-aware signal design
Clear QA, documentation, and patient communication