It starts quietly
Something stops adding up.
Shopify says you made the sale. GA4 shows less revenue. Google Ads and Meta each tell a different version of what happened. You refresh the dashboards, but the numbers still refuse to agree.
Conversion tracking
Your store made the sale.Did your ads get the memo?
When Shopify, GA4, Google Ads, and Meta all show different numbers, your campaigns learn from the wrong signals. I trace the full journey and make every important conversion count.
Book a tracking diagnosisA familiar story
Let's put your mind at ease.
You're not special—and in this case, that's good news. You'd be surprised how many business owners face the same tracking problems.
Then comes the spiral
“Is it only my setup?”
No. Tracking can drift for dozens of perfectly ordinary reasons—often after your business, website, or marketing stack changes.
Here's the relief
You're not alone. And it's fixable.
The right diagnosis turns a worrying mystery into a clear list of causes, priorities, and next steps.
It could be...
A checkout updateA new consent bannerA duplicated tagA CRM changeA cross-domain gapA platform setting
The warning signs
When the platforms disagree, growth gets expensive.
01Is Shopify showing more purchases than GA4?
02Are leads or sales missing from Google Ads or Meta?
03Do conversions fire twice—or not at all?
04Can nobody explain which campaign actually created revenue?
05Did a site, checkout, CRM, or consent change break your tracking?
06Are you optimizing campaigns using data you do not trust?
How I fix it
One clean conversion story, from click to revenue.
I audit the journey, repair the implementation, and validate the result in every platform that matters—then explain the system in plain language.
Journey audit
Every key action is traced from the first click through checkout, form, CRM, and reporting destination.
Clean implementation
GA4, GTM, pixels, conversion tags, values, currencies, and identifiers are configured consistently.
Platform validation
Events are tested in Shopify, GA4, Google Ads, Meta, and your CRM to catch gaps and duplication.
Documentation
You receive clear naming, QA evidence, and an understandable map your team can keep using.
The outcome
Numbers your team can act on.
Fewer missing or duplicated conversions
More reliable campaign optimization signals
Clearer revenue attribution across platforms
A documented setup your team understands
Built around your stack
ShopifyGA4Google Tag ManagerGoogle AdsMetaHubSpotCRMsConsent platforms
Client love
Good data. Happy humans.
Real words from teams whose tracking became clearer, calmer, and more useful.
“Abdel has completely removed the anxiety that usually comes along with complicated offline conversion setups. We are more confident in our capabilities and our team is orders of magnitude better because of Abdel.”
Ari Pirutinsky
CEO · Steady Growth
“Working with Abdel has been fantastic—he goes above and beyond at every opportunity to help us implement our GTM and internal analytics strategies. Abdel really knows his craft well and has always sought to empower our organization.”
Patrick Cason
Raise Financial
“Abdel was an invaluable Implementation Specialist for our data team. He consistently helped us execute our clients’ goals with precision and demonstrated exceptional proficiency with CRMs, Google Tag Manager, and advanced tracking techniques.”
Arlinda Bates
VP of Data Analytics · Stringo Media
“I hired Abdel and couldn’t be happier with the results. He was quick, efficient, and incredibly patient. The quality was on par with what big agencies charge 10x more for, delivered much faster and at a fraction of the price.”
Abdulah
CEO · Panda Hub
“Abdel knows his stuff. He’s very talented, executes tasks properly, and I highly recommend him.”
Florian Magnat
CEO · Marketing Addict
Good questions
Before we get started.
Will every platform show exactly the same number?+
Not always. Platforms use different attribution rules and timing. The goal is to make the underlying events accurate, explain the legitimate differences, and give each team a dependable source for its decisions.
Can you work with my existing GTM setup?+
Yes. I can audit and repair an existing container or recommend a cleaner rebuild when the current structure creates more risk than value.
Do you support CRM and offline conversions?+
Yes. Leads, qualified opportunities, and closed revenue can be connected back to the appropriate advertising platforms when your systems provide the required data.
What happens after I book?+
You will share the symptoms, platforms, and business goals. I will use that context to recommend the most sensible diagnostic and implementation path.
Stop guessing where the conversions went.